we know … that imagination is stronger than knowledge...
we know … that without intuition you can’t discover anything, and with pleasure and adventure you live better…
An entire year went by and I barely managed to catch my breath… From the point of conception to this day it has been one rush forward. From the time Elaine, Carlo, Tadi and I researched for brands – brands with a quieter sensibility than what we were used to – at least in terms of color. Brands that did not necessarily have the ‘big’ name but did have a look and mood we related to… Design aesthetic was top priority. Quality, however, we were flexible with. After all, it wasn’t absolute luxury I was after. Nor would we approve under-par quality. It was the sophisticated European street style that was on my mind. Not urban wear of the students but the casual wear of the stylish working class on the streets of London and Paris in particular.
A year later, we are still discovering many things. Like how our customers were open to new styles and silhouettes, and how their buying choices were no longer as “safe” as before. How a polka dot shoe can sell out in a week, and how one can climb a ladder in five-inch heels and still be a superstar.
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2 comments:
It was a promising start as I wasn't expecting such labels to be locally available but you should also consider updating your collections more and more frequently and perhaps more timely.
I do hope such labels like Fifth Avenue Shoe Repair, Carin Wester, Tilmann Lauterbach, Attachment, Unconditional, Carola Euler, Damir Doma,James Long, Wintle, John Rocha (whose SS09 collection was stunning), Peter Jensen, Q.E.D., Henrik Vibskov etc. may somehow manage their way into your store.
And your menswear needs to have more variety as you say buying choices are no longer "safe" so prolly more experimental stuff perhaps?
Thanks Giancinephile for your suggestions! Will keep those in mind. You know it's tricky starting a multi-label in our market so we had to keep choices somewhat toned down but still edgy.
We'll let you know when we'll have new arrivals. Each brand is improving and we're excited to stock the upcoming collections soon.
Hope to see you in the shop sometime!
Carlo
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